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J&J Fish comes to J-town: What's it mean?

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J&J Fish comes to J-town: What's it mean?

Mugs | Nov 23, 2002 05:36 PM

Add to the proliferation of Maxwell St. hot dog stands to neighborhoods and towns far from the original the opening of a J&J Fish in Joliet next to a payday-loan store. This juxtaposes with my recent stop at a Buona Beef in Naperville/Lisle surrounded by "office parks." Seems like the still-depressed factory suburbs get the no-decor Maxwell St. hot dog and J&J Fish stands while the affluent high-tech suburbs get the Tuscany-by-Disney Buona Beef and Portillo's spinoffs. (This is an observation, not a complaint.) I wonder why the owners of these new suburban outposts of old Chicago favorites think the Maxwell St. and J&J names have cachet in towns to the south while Buona Beef and Portillo's have it to the west. (Note: I realize Buona Beef started in Berwyn.) It's also interesting to me that the Buona Beef in Naperville/Lisle is amply decorated and furnished for family comfort while the original on Roosevelt near Harlem has that spare but intense drunk-at-3:00 a.m. look even at noon.

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