1. It's Canadian.
2. I like their lattes..
3. They have SPC discounts
4. They're not too outrageously priced .. well, when you add in the SPC discount
5. There arent enough, at least accessible to me .. I live in Scarborough, and I dont wanna visit the mall to get to one
Oh, and I say Second Cup, as opposed to Starbucks and Timothy's.