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CHEGO Soft Opening - Roy Choi of Kogi BBQ opens Rice Bowl concept on Westside


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CHEGO Soft Opening - Roy Choi of Kogi BBQ opens Rice Bowl concept on Westside

altstarr | Apr 2, 2010 10:03 PM

Roy Choi and his gang of Kogi BBQ fame just opened CHEGO at 3300 Overland just south of the Freeway was hopping tonight . A young half Asian crowd was having fun at 9 pm with 50's music playing in the background. The owners including Chef Roy Choi were circulating getting feedback. They have been having their soft opening since Wednesday and for now plan to be open Tuesday to Sunday 6 pm to midnight.

No Korean Tacos, but affordable Rice Bowls. with Korean Fusion approach. Starters for $4 or 5 are meatballs, Korean pickles, Fennel Salad, asparagus salad, Caesar Salad and the most expensive dish on the menu a $12 Spinach Salad with Asian ingredients.

Rice bowls ($7 or $8) feature Prime rib, Pork Belly, Chicken or Kim Chee Tofu, all with and egg, different vegetables and exotic sauces. Very creative and tasty. We tried the Prime Rib, Chicken and Kim Chee and liked the Chicken and Kim Chee the best. Many other customers liked the Pork Belly.

Drinks are Korean soft drinks, Mexican sodas and American sodas.

When you walk in, you place your order and take a number on a stand that IDs. You help yourself to drinks in a room behind the cash register and then select a table where your order is delivered in cardboard takeout bowls. The Alibi Room has Roy Choi's Kogi Korean tacos and the Kogi breakfast burrito, but it is a bar and kids aren't allowed. This is a kid friendly casual place, as long as the kids can handle the spiciness of the Korean ingredients. This will be a popular takeout place in the neighborhood.

Parking was OK, but once word gets out, parking could become a problem. If the sleepy Brazilian cafe next door jazzes up their offerings, they will be able to benefit from the sure to be CHEGO overflow crowds.

An excellent addition to the ethnic eateries on the Westside. Congratulations to the Roy Choi gang.

Alibi Room
12236 W Washington Blvd, Los Angeles, CA 90066

3300 Overland Ave, Los Angeles, CA 90034

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