There has been a branch of this So Cal Latino supermarket chain in the eastern Park of Las Vegas (Eastern and Bonanza) for awhile now, but that is so far from where I live it might as well be in Riverside. So I was intrigued when I noticed a new branch opening up on Decatur a block south of the 95 (the store used to be a Mervyn's), just a 10 minute hop down the freeway from my house. It looks like construction on the outside continues, with scaffolding everywhere, but it was obviously open when we drove by today, so we decided to check it out. The place is HUGE (bigger than most of the Albertson's in town), and includes a large (and very attractive) taqueria area, a panaderia, tortilleria, butcher, etc. There is the largest selection of Latino groceries I have ever seen (canned foods, salsas, chilis, etc - from a number of countries). And as is typical of most Latino markets, the produce is good and cheap. Some sample "Grand Opening" specials today: Cucumbers at 6 for a dollar, limes 3 POUNDS for 99 cents, paper towels 50 cents a roll, avocados 2 for a dollar, excellent papaya for 79 cents a pound, fuji apples 2 pounds for 99 cents, etc. I snagged some fresh out of the oven bolillos that were *almost* as good as what I remember eating in Mexico City. I would recommend that anyone who is interested in latino foods or perhaps just wants some good cheap produce check it out.