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Melanie Wong | Dec 20, 201610:30 AM    

As consumer trends move away from highly processed foods and artificial ingredients, Campbell's has been remaking itself and looking to its past for ideas. It has produced a limited edition Beefsteak Tomato Soup using locally sourced New Jersey tomatoes that will be sold in Pennsylvania and New Jersey at Cracker Barrel. Interestingly, this is not a condensed soup.

"...Dorrance’s 1915 recipe called for locally sourced ingredients, specifically New Jersey tomatoes. And the process he followed was in line with some broader questions he asked himself over 100 years ago about what food meant to him: 'Are the ingredients of a grade we would serve at our own table? Does the combination of them appeal to our own sight, smell and taste? Is the price within the reach of most pocketbooks?' ..."

What Campbell Learned From a 101-Year-Old Tomato Soup Recipe

And what's a #16 bucket?

fortune.com
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