Cocktails & Spirits

Booker's Bourbon Price Increase

patsully | Dec 11, 201604:55 PM

This is a bummer for Booker's fans, but an interesting look at big company strategy in the face of increasing popularity of specific brands and the general whiskey shortage.

"Suggested retail will be $99.99 and the wholesale price is rising accordingly. At the same time, they will cut back from six or seven batches per year to four, with the batch size staying the same (about 350 barrels). Essentially, that means the number of bottles available will shrink by about one-third. They expect this will cause demand to exceed supply immediately, so they will began allocating the available bottles so every part of the country gets its fair share."

Get Ready to Pay More for Booker's -- a LOT More

It started as a rumor. Beam was going to double the price of Booker's Bourbon as of the first of the year and start allocating it. It ...

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