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Blue Bottle swallows up Tartine

soupçon | Apr 20, 201507:36 AM

It means little to me, as I have no taste for either, but Blue Bottle and Tartine have merged (like a cat merging with a canary, as A. J. Liebling would say). It's natural, since both seem to have as a primary market Hipsters who Queue.

I've accused Blue Bottle of wanting to be The Starbucks For The Rest of Us, and now they've got their own La Boulange.

We are seeing the future.

Tartine Bakery,
La Boulangerie de San Francisco, Hayes,
Blue Bottle Coffee
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