Fast Food: Ads vs. Reality has become quite the Internet phenomenon, even inspiring copycat efforts on the part of more mainstream outlets.
Now comes the German response. The ad critics at Pundo3000.com have created Werbung Gegen Realität. It’s a well-done look at 100 packaged foods photographed and compared side by side with the packages they came in—usually illustrated with a beauty shot of what the manufacturers want you to think the food will look like. Chocolate seems to fare pretty well, while canned meat and TV dinners do pretty poorly.
One thing the folks behind Fast Food: Ads vs. Reality should consider: a snappy video to accompany their findings.