Last Friday was the 53rd birthday of the Muppets, an underacknowledged event of cosmic importance. In honor of the occasion (and on the general theme of food), we present a series of extremely brief, often violent, universally amusing ads that Jim Henson did (as a twentysomething) for a DC-based brand called Wilkins Coffee.

The character Wilkins loves the coffee; Wontkins doesn’t. The latter pays the price for his stubborn behavior.

This comes to us via the RiffTrax Blog, which seems to have taken on humorous food items as a regular beat. It’s also recently blogged a space photo of Roscoe’s House of Chicken N Waffles, Collon cookies, and chocolate-covered bacon.

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