The pristine reputation of America’s corporate officers may have just received its first black eye. According to the News-Press of Fort Myers, Florida, Burger King vice president Stephen Grover has been pounding the Internet’s virtual turf, raging against the Coalition of Immokalee Workers, which has the temerity to ask Burger King to “improve tomato harvesters’ working conditions and pay a penny more a pound for tomatoes, which could add about $20 to a daily wage of $50, workers say.”

The brewing miniscandal stems not merely from Grover’s unproven and possibly libelous comments (“The CIW is an attack organization lining the leaders pockets … They make up issues and collect money from dupes that believe their story. To [sic] bad the people protesting don’t have a clue regarding the facts. A bunch of fools!”), but from the fact that he used his own middle-school-age daughter’s screen name in order to post them behind a limited and ultimately ineffective mask of anonymity.

Yum! brands and McDonald’s have both agreed to a deal with the coalition to improve working conditions for pickers; Grover’s online shenanigans may force Burger King into—God forbid—slightly improving the lives of the people who pick the chain’s produce.

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