In a nice break from using naked ladies to promote vegetarianism, People for the Ethical Treatment of Animals (PETA) is offering a $1 million prize for the person who can make in vitro meat (registration required) “commercially viable” by 2012.

Growing fleshy protein in a test tube promises to be a boon for vegetarians and green eaters alike: According to the New York Times article linked above, in vitro meat wouldn’t incur the associated land or feed costs, nor would it have the disease potential, of meat on the hoof.

Sill, am I the only one who will have to get past a certain creeped-out factor to enjoy test tube flesh? I never really could hang with Quorn either. Maybe that million dollars would be better spent on a massive marketing campaign to get us all used to the Soylent Green nature of in vitro meat.

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