The “restaged” beverage sounds as though it’s going to take advantage of the American consumer’s newfound love of EXXXTREME flavor, which should be an interesting balancing act: Restage too much, and you alienate fans; restage too little, and you’ve spent a bunch of time and money to accomplish nothing.
In a way, this makes the miracle that Domino’s unleashed with its own restaging look easy. The pizza purveyor had the advantage of starting with a universally despised product, and had nowhere to go but up. 7UP, however, has never been all that bad … or all that good; as major beverages go, it’s just sort of nondescript. So it’ll be interesting to see what happens when this wallflower tries to dance.