Wired, that bastion of the hip, terrifying, and new, has a brief write-up on Pocket Shots, a new alcohol product guaranteed to cause all manner of havoc and controversy.

Each 50-milliliter (1.7-ounce) plastic pouch full of gin, rum, vodka, tequila, or whiskey boasts a rip top, a $2 price tag, and a conveniently palm-size profile. They offer several advantages over the old-school Pocket Shot (a.k.a. flask): They’re disposable, they don’t need to be cleaned or refilled, and they kinda look like hair gel or something else innocuous. The downside is that they make users look like frat pledges and/or problem drinkers.

Two instructive bits of text from the Pocket Shots website:

BE SMART

Pocket Shot condemns underage drinking and the irresponsible consumption of alcohol.

And:

Each Pocket Shot is sealed in a near unbreakable, flexible, squishable, pocket stuffable pouch making them perfect for active activities, outdoor adventures, and glass restricting venues.

Man, sign me and all my state school buddies up for those “outdoor adventures.”

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