For the self-proclaimed lover of all breads, we were shocked to find that Oprah Winfrey’s first foray into the world of refrigerated foods didn’t include a loaf of pumpernickel, slice of sourdough, or even a standard bagel. The media mogul unabashedly declared her love for carbs in a Weight Watchers commercial last year, but has partnered with Kraft Heinz to introduce a line of savory soups and sides with healthy, vegetable-driven ingredients.
Appropriately titled O, That’s Good!, as part of the newly-formed Mealtime Stories, LLC, the four soups and four comfort foods bring a “nutritious twist” to the American classics we love O so much.
“I love healthy foods and eating from my garden,” said Winfrey in a statement. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it for your family.”
Soup flavors include Broccoli Cheddar, Baked Potato, Creamy Tomato Basil, and Creamy Butternut Squash, while the sides comprise of Original Mashed Potatoes, Garlic Mashed Potatoes, Three Cheese Pasta, and Creamy Parmesan Pasta. All of the dishes sub a portion of the carb-heavy ingredients (potatoes, pasta, etc.) with fresh vegetables like cauliflower, white beans, carrots, and sweet potatoes. So now, thanks to Oprah, we can partake in a binge fest while feeling just a little less guilty.
“We are thrilled to bring our collective vision to life with O, That’s Good! Soups and Sides,” said Nina Barton, SVP of Marketing, Innovation and Research & Development. “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table.”
In true Oprah fashion, ten percent of Mealtime Stories’ profits will be equally split between Rise Against Hunger and Feeding America. The Kraft Heinz Company Foundation will make annual donations until the joint venture becomes profitable.
The products are beginning to roll out now, but will be available nationwide in October. You’ll have to stay tuned to see if these make our grocery list of “favorite things.”
Header image courtesy of Kraft Heinz.