While it can be argued that the downside of Gourmet and Food & Wine is that they’re basically choking on $100 bills, this weakness can also be a strength. For example: when they do stuff like having three chic design firms create fantasy wine cellars.
Now that’s a good use of buckets of wealth. Paying $4,000 for a dress in order to look trendy for an overpriced restaurant? That’s the kind of “I done won me the Powerball!” fantasy that gives America’s elite a bad name. But spending $400,000 for a wine storage unit that Spock would probably find “fascinating”? This is where money-porn gets interesting.
The best of the three models featured is by David Rockwell, who designed Nobu and Country in New York City. It’s a straight-from-Twin Peaks “cabin” designed to sit outdoors, featuring—wait for it— fireplaces on both the interior and the exterior of the wine vault. Also, dig this:
The 30-by-20-foot cabin is constructed from wine-related materials—oak for the exterior, cork for the floor and ceiling, and glass for displaying the stored bottles.
Now, they never quite go into the purpose of the outdoor fireplace (for roasting marshmallows? a gathering place for chilly squirrels?), but it’s the kind of nutty flair that brightens your day, whether or not you—or your entire extended family—can afford it.