Looks like the brainchild of JiSung Yoo (of KumGangSan) has finally opened on 48th (between 5th/6th).
Yes, New York Kimchi serves its namesake kimchi, in all sorts and fashions from prepackaged jars to mandoo to noodle dishes to the obligatory kimchi fried rice to free samples galore.
They even have a wall display case section dedicated to the how's and why's of kimchi history and creation.
Then there's the free samples -- everything from mochi (or Korean rice cakes), to juice to kimchi.
I had some Mandoo (ok, decent skin, sort of bland filling) and a rice bowl (a faux Bibimbap) which could've used a bit more seasoning. Lots of leftovers of both dishes. Needless to say.
Best part of the meal was probably their proprietary yogurt, which is non-dairy based and made with the same probiotic fermentation process used in the kimchi.
All and all, it was ok, a bit pricey even for Midtown given the quality.
They do have Korean burgers and cheesesteaks, maybe next time ...
New York Kimchi
16 W 48th St