I had an interesting discussion today with a manager at their Dulles store. It is running far ahead of their former #1 store in Pitsford, NY (suburban Rochester) in sales volume. In fact while the store has only been open close to two months they believe that so far, on a weekly basis, it may be the highest grossing grocery store of any in America. Further, sales volume in individual departments (i.e. wine, deli) is actually increasing week over week rather than decreasing. This last is remarkable. It is also a statement that people are coming BACK to this store while it is also the beneficiary of strong word of mouth.