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Urbanspoon...end of the road? Rebranding? And what is "Zomato"?

Sam Spade | Jan 14, 201506:13 AM

A message from the CEO posted in the Urbanspoon prime lounge yesterday:
Hi Primes,
As you've heard, Urbanspoon has been acquired by Zomato. The news today broke a bit earlier than we had planned. We had intended to give you a heads up before the media were allowed to post.
Now that the secret is out, we’re excited to talk with you about the future. We will be reaching out to you individually to get your perspectives and introduce you to Zomato. Indeed, in several cities throughout the US, Zomato has already posted positions that may be of interest to some of you.
We have a lot of details to work out over the next few weeks. My team just learned about this last week, so please bear with us as we figure out how to merge the companies and our capabilities as effectively as possible.

Followed by this headline from Zomato's official blog:
1 day ago
It might seem crazy but…
…we just acquired Urbanspoon.

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