Was at SOCIAL a few nights back (www.socialhollywood.com), and I must say that everything was pretty interesting ... except for the food.
For appetizers, we tried the conch (which was written up by S. Irene Virbila in the LAT West Magazine Food issue). This was despicable, I don't think this would (or could) qualify as prison food, it might implicate the 8th Amendment against cruel and unusual punishment. Taste aside, the presentation was very quaint.
Another appetizer we ordered was the foie gras, which came with of all things ... peanut brittle! Bad combo, the pineapple thing-a-ma-jig that came along with the foie gras and peanut brittle made it all that much worse.
For an entree I had the loup de mer which came with an off-putting leek "fondue" that completely overpowered the taste of the sea bass. (As an aside, I recall having a loup de mer at Water Grill that held a delicate hint of sweet lobster, alas, no such treat this time around.)
The other entree that we ordered was the lamb, which came with a really strong pomegranate sauce that didn't really complement the richness of the shank - it almost seemed to fight it.
We passed on dessert.
The best part of this place is the scene. There are plasma TV sets all over the place, which were showing clips of one of the premiere openings at this place with Charlize Theron and bunch of naked women. There was also a very cool movie that was projected onto half of the wall at the bar about some journey through a fantasy-land forest that had (what else?!) more images of naked women (it was actually well done, sort of like a cross between the Chronicles of Narnia and Myst, the video game).
Bottom line, there's so much going on at this place between the splashy TV images and the various talent and studio big-wigs that the food is almost secondary, if not completely superfluous.
Would be a nice place for drinks, but I wouldn't pay any amount of my own money to actually eat here.