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Packaged Foods

Smithsonian: A Brief History of the Cheez-It

Melanie Wong | May 24, 202108:27 PM     3

i've loved Cheez-Its my whole life. This month is the 100th birthday of these inch-square orange crackers.

"... On May 23, 1921, when Green & Green decided to trademark the tasty treat’s unique name, the Cheez-It was born.

'In 1921, Cheez-It didn’t mean anything, so Green & Green marketed the cracker as a ‘baked rarebit,’ ' says Brady Kress, president & CEO of Dayton’s Carillon Historical Park, a nationally recognized open-air museum centered on the city’s history of innovation. (Inside Carillon Brewing Company, a fully operating 1850s brewery at the park, costumed interpreters still bake crackers over an open hearth.) 'People were familiar with rarebit, a sort of melted cheddar beer cheese spread over toast. Cheez-It offered the same great taste, only baked down into a cracker that will last.'..”

A Brief History of the Cheez-It

America's iconic orange cracker turns 100 this year

www.smithsonianmag.com
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