Jaime Maldonado has been busy evolving his father's traditional Mexican panaderia for the last five or ten years, upgrading the baked goods by bringing in Luis Villavelazquez and hosting a wide variety of popups from Soul Cocina and Venga Empanadas (now with their own to store) to Sour Flour bakery and Easy Creole.
It's been a great service to the community as he's supported entrepreneurs without sacrificing the grandmothers who stop in for a bit of pan dulce or a berry coconut ball. They also serve de la Paz coffee.
I was there a month ago for the Old World Food Truck, which serves homemade Eastern European Jewish food Wednesday nights. They're running another full dinner for Hannukah, but in the mean time, you can order their fantastic borscht and a plate full of pierogies a la carte.
Yesterday Ruth and I tried Slow Taco Sundays. In the spirit of thorough reporting, we shared the entire menu. The menu changes weekly; there are always a few vegetarian options.
Spicy tortilla soup
Pickled green beans, cauliflower, green strawberries, and tiny plums
Chicken flautas with pumpkin seed sauce
A delectable salad of charred escarole with satsuma sections and goat cheese
The tacos were:
Pioppini mushrooms with nettles and tiny potatoes
Rare carne asada with shisito peppers
Our favorite dish, grilled shrimp with romanesco sauce
For dessert, a chocolate-orange mouse cake with gooseberries and a spongy dulce de leche cake with huckleberries.
Total including iced tea came to $60 before tip with two of each kind of taco. You could spend much less.
My favorites were the pickles, salad, and grilled shrimp tacos, but I loved the soup, mushroom tacos, and carne asada too. Dulce de leche cake was divine. Everything was prepared to order, which showed in the flavors. My only overall complaint is the use of commercial flour tortillas for the tacos.
Note that La Victoria remains off the hipster radar (foolish people in skinny jeans, lined up for bad tacos and PBRs).
Parking is surprisingly easy or take BART. It's a quiet, interesting spot for a date or to catch up with a friend. And you can take home cupcakes with goat's milk frosting or empanadas from the case in the window.
Prices are a little higher than a take out taqueria but very modest considering the caliber of ingredients and skilled preparation. Although you can take out, it's a very pleasant spot to eat in, surrounded by paintings and pastries.
Tacos are 2 for $8 or 3 for $10. Desserts are $4 each and a screaming deal.
The Sour Flour loaves are now for sale most days; day olds are $2 half price. or get a coupon for a free first loaf here: http://www.sourflour.org/get-bread/
Please do check out La Victoria for dinner on Sundays or one of the popups on Wednesdays and Fridays. Or just stop in for something sweet from the window with a cup of coffee or tea. You'll be glad you did.
2937 24th street, San Francisco, CA
La Victoria Bakery
2937 24th St, San Francisco, CA 94110