My SO and I were very excited to check this place out after everything we'd read. We regularly go to Joan's, which is very close to our house and has a nice, though more limited, cheese selection. We love sampling and learning about new cheeses - and enjoying it at home w/ wine.
Unfortunately, the Silver Lake store left us VERY disappointed. Even if I went in without such high expectations, I would have found the service there sorely lacking.
Basically, my SO and I told the person helping us (a man in his 30s - did not get his name) that we wanted an assortment of cheeses. We said we'd start w/ a goat cheese. He named a few and then stared at us. Normally, at least in our experience, this is the time they offer a taste. He did not. Since we love Humboldt Fog, we said we'd take some (even w/o tasting it). I thought - is it possible they don't give tastes here? Didn't I read about them doing that?
But then I noticed an older man (2 feet from our guy) helping another couple, and he was giving them samples left and right. B/c I overheard him giving them samples of blue cheese, I told the person helping us I'd like to also buy a blue cheese. He asked what kind. I asked for a recommendation-telling him I love trying new cheeses. He mentioned one (I forget the name). I then had to ask if I could sample it (even though it was already unwrapped for the couple). He obliged, but when I said that wasn't exactly what I was looking for, and that we liked more powerful blues, there was awkward silence. I asked if he could suggest something else. He mentioned a few other varieties, without offering a taste of anything, and I quickly assessed that this interaction was a waste of time. I know that Roquefort and Gorgonzola are types of blue - I can go to Whole Foods for that. I go to a boutique cheese store to interact, learn, and taste.
Clearly, either this guy was a horrendous salesperson, or, my SO and I were not being treated the same way other customers are treated. This sometimes happens to us - we are in our 20s and perhaps assumptions are made - so I suppose I have become sensitive. If that were the case, I would simply have left w/o the goat cheese and wine I'd chosen. But b/c I was not sure if this man was just incompetent, I told him rather abruptly that we would just stick w/ the goat and leave. Of course, we had said we wanted to buy an assortment of 4 cheeses, but he didn't ask any more questions.
I was so utterly disappointed and annoyed when I left -we could have gone to the BH store but I wanted to give this newcomer a chance. Suffice it to say I will not be going back. I'm interested, though, to hear what experiences others have had.