+
Markets & Stores

SF's Rainbow Grocery: a counterculture success story

Melanie Wong | Aug 10, 201507:21 PM     26

Since we're talking Rainbow Grocery as a stop on a hippie food tour of our fair city, here's a link to Jonathan Kauffman's piece marking Rainbow's 40th anniversary this month.

"...The store just paid off its mortgage and invested $3.1 million in massive renovations.

Not that the store’s 243 owner-workers believe that present-day success guarantees future stability. The grocery faces competition from Whole Foods with its deep pockets. And it must attract a generation of new San Franciscans unfamiliar with the collective ethos, and too tied to their laptops to shop for dinner.

Yet the counterculture values that gave rise to Rainbow aren’t holding it back. In fact, the store’s antihierarchical structure may give the collective the competitive edge it will need to survive..."

S.F.’s Rainbow Grocery: a counterculture success story

The Noe Valley Community Store is gone. So are Seeds of Life, Ma Revolution, Red Star Cheese, Uprisings Bakery and dozens more Bay Area food collectives...

www.sfchronicle.com
Want to stay up to date with this post? Sign Up Now ›

More from Chowhound

6 Ways to Make Your Smoothies Taste Totally Amazing
How To

6 Ways to Make Your Smoothies Taste Totally Amazing

by Gretchen Lidicker | If you want make the best smoothie of all time, take these easy tips and tricks to heart. Too sweet...

Make Your Blender Clean Itself
CHOW Tip

Make Your Blender Clean Itself

by Chowhound Editors | Do you hate cleaning your blender because you have to take it apart and scrub around those sharp blades...

Lettuce Tell You, Grilled Romaine Is Fantastic
How To

Lettuce Tell You, Grilled Romaine Is Fantastic

by Julie Boor | If you haven't tried it yet, grilled romaine lettuce is surprisingly delicious—here's what you need...

Squash Your Beef: Smashburgers Are Juicy, Crisp Perfection (If You Make Them Right)
How To

Squash Your Beef: Smashburgers Are Juicy, Crisp Perfection (If You Make Them Right)

by David Klein | A grilled hamburger is always great, but you don't need to take it outside for perfect results. Learn...

Get fresh food news delivered to your inbox

Sign up for our newsletter to receive the latest tips, tricks, recipes and more, sent twice a week.