I just discovered the best bread I've tried in San Diego thus far (have tried Bread & Cie and Charlie's already). It a new little place that still has a temp sign outside so I'm guessing its been around about 6 months or so. Its called Bread on Market (on Market between 7th and 8th) near Petco Park.
Yesterday at lunch I tried the Olive Baton and liked it so much I saved half to take home to my husband to try. About an hour later I nibbled up the rest of it (much to my husband's dissapointment and my delight) and had to go back today to get a bigger loaf for him. It's sitting on my desk now (taunting me to take a bite or two) even though I'm stuffed from the salami sandwich (genoa salami, european butter on a french baguette)and field green salad (goat cheese rolled in walnuts, greens, perfectly candied walnuts - not too sweet, and cranberries). I also tried a chocolate chip cookie that was very good and an orange almond biscotti that was even better - crumbly, not cut-the-roof-of-your-mouth hard.
Looks like they carry about 10 breads baked fresh daily (around $3.50 each) and have special loaves each day. The rosemary foccaccia looked amazing. They have a soup of the day, 3 types of salad, and about 10 sandwiches (all around $6-$7). The Tuscany sounded wonderful with fresh mozzarella, roasted red peppers, etc.
They also listed various scones and a cheese plate for breakfast though I haven't been there that early yet.
Anyway, I highly recommend this little find. While it was busy today and there wasn't an empty table, I heard her mention that its been slower lately. I wouldn't want this place to shut down so give it a try.