Food Media

Old School Brands Survive in the Foodie Age

Share:

Live your best food life.

Sign up to discover your next favorite restaurant, recipe, or cookbook in the largest community of knowledgeable food enthusiasts.
Sign Up For Free
Food Media 21

Old School Brands Survive in the Foodie Age

Philly Ray | Jul 15, 2013 08:03 AM

A telling quote..."While sales have suffered of late, the brand boasts that on any given weeknight, more than 1 million households are serving Hamburger Helper for dinner."

Whether this is a result of economics or time constraints, I sometimes wonder if people realize that it doesn't take that much more culinary skill to prepare "real" food.

http://adage.com/article/cmo-strategy...

Want to stay up to date with this post?

Recommended From Chowhound