Ive recently bought a few items from thier 'taste the difference' range, and I'm afraid I can't...
I really suspect that previously available, standard products have simply been rebranded as TTD.
I recently purchased TTD west country farmhouse cheddar.. No difference from the regular stuff, and probably tastes even worse if i'm being honest.
Similarly with the "Wiltshire cure" bacon - i'm sure this was always available as a regular product. Turned out the be really anaemic and watery. Sainsbury's bacon generally sucks, and this was no better. I also bought an 'aged irish steak' a month or so back, which really was flavourless..
My feeling is consumers are being taken for a ride... thoughts?