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Can’t get a Reservation at Babbo: Try Costco


Food Media 33

Can’t get a Reservation at Babbo: Try Costco

jfood | Apr 5, 2007 03:53 AM

WSJ reported yesterday on page B4 that the Poobah of Pasta Mario Batali has signed a licensing deal with General Mills for frozen pasta dishes to be sold in Costco, BJ’s and Wal-Mart. The suggested retail price is $10.99 (less than one app at his restos) and it is expected to feed 5 people. First to the plate are Gemelli and meatballs, and Orecchiette with Sweet Italian Sausage and broccoli.

And according to the article they will be sitting next to those other culinary treasures, Totino’s Frozen Pizza Rolls, and Pillsbury Frozen Biscuits (didn’t our parents tell us something about the company we keep).

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