Persimmon, neo-Korean on E 10th

Persimmon. Walked by this place yesterday on E 10th between 1st and A. It must be brand new—there is zero mention of it anywhere. The tagline on the door says neo-korean kim chi café, or something like that, and seems to offer two set tasting menus, ~$40 and ~$60. Anyone been?

The thing that caught my eye is that the posted menu offers "bo ssam"—made with pork belly rather than butt (and presumably traditionally portioned). Now "bo ssam" is a pretty generic term, but half a block from the Momofukus, well ... it made me chuckle. There are some other quasi-overlaps, but nothing any Korean (pardon: neo-Korean) place wouldn't have.

I've yet to have a bite of the food, and this place definitely deserves an honest shot. But it does seem cynically positioned to attract Noodle Bar overflow and would-be Ko-goers ... or am I reading too much into it?