As we’ve discussed here before, supermarket weekly sales flyers are offering less and less items that are attractive to people who cook their meals from scratch. They now feature mostly brand name, carbohydrate rich processed foods instead of commodity center of the plate protein like they used to. Instead of NY Strip Steak, Loin Lamb Chops or Fresh Flounder on the front page of the flyer above the fold they more than likely will offer K-Cups, Wise Potato Chips, Special K or Pepsi 12 packs. A new trick I’m seeing in all of retail is offering percentage off instead of the actual sale price. In this day and age when regular or list prices means little, I want to know what the sale price is. For example, I was thinking of making the twenty minute drive to Fairway Market today. I like to go there every couple of months because they have some items I like, mostly fancy grocery. I also wanted to get a beef steak there so I checked to see what's on sale. The flyer read "Prime Beef Sale- 40% of Regular Prices". They did not show the "regular" prices. Regular prices are a moving target there too. They inflate them when an item is being discounted. I'll shop closer to home today because of this.