Cheese under false pretenses?
I need some opinions about this situation regarding Morbier cheese from Murray's Cheese in NYC:
Here in Utah, at Smith's supermarket (part of Kroger), I bought some cheese labelled "Murray's Morbier", at $12.99/lb. In Utah "out of the ordinary" cheese is almost always priced quite high--certainly not as inexpensive as $12.99/lb.
The label on this hunk of cheese suggests that it comes from Murray's cheese in NYC. the web page for this cheese, www.murrayscheese.com/morbier, lists it at $17.99/lb, and says it is pastuerized; but Morbier is raw cow's milk. The label on this cheese, from Smith's, says "...This legendary raw cow's milk cheese sports a soft and delicate paste [sic!]. . .we achieve in our NYC caves. This AOC [i.e. name-protected] original hails from the Jura mountain region..."
Morbier (e.g. when I've bought it at Trader Joe's) has a layer of ash in the middle, separating "morning milk" from "evening milk". The Morbier I bought at smith's looks like it has a layer of *ink* or something similar between the top and bottom layer, and that blue layer apopears to have bled into the layers. The cheese I have definitely does not look like other Morbier I've bought in the past.
Anyone have any thoughts about this? Something definitely looks peculiar here.