New! Chowhound Cities: Satisfy your curiosity and your palate. Explore Cities
Cheese 4

Something peculiar about this Morbier cheese

Howard_2 | Jan 26, 2017 04:51 PM

Cheese under false pretenses?

I need some opinions about this situation regarding Morbier cheese from Murray's Cheese in NYC:

Here in Utah, at Smith's supermarket (part of Kroger), I bought some cheese labelled "Murray's Morbier", at $12.99/lb. In Utah "out of the ordinary" cheese is almost always priced quite high--certainly not as inexpensive as $12.99/lb.

The label on this hunk of cheese suggests that it comes from Murray's cheese in NYC. the web page for this cheese,, lists it at $17.99/lb, and says it is pastuerized; but Morbier is raw cow's milk. The label on this cheese, from Smith's, says "...This legendary raw cow's milk cheese sports a soft and delicate paste [sic!]. . .we achieve in our NYC caves. This AOC [i.e. name-protected] original hails from the Jura mountain region..."

Morbier (e.g. when I've bought it at Trader Joe's) has a layer of ash in the middle, separating "morning milk" from "evening milk". The Morbier I bought at smith's looks like it has a layer of *ink* or something similar between the top and bottom layer, and that blue layer apopears to have bled into the layers. The cheese I have definitely does not look like other Morbier I've bought in the past.

Anyone have any thoughts about this? Something definitely looks peculiar here.

Want to stay up to date with this post?

Recommended From Chowhound