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Should OXO Good Grips extend their product line?

echao | Mar 20, 2016 12:53 PM

I'm currently working on a design project revisiting the OXO brand and I hope those of you who are familiar with OXO products can provide some insight! OXO products are generally durable, ergonomic, functional and targeted to everyone – if OXO extended their product line to other areas such as flashlights, lighters or even hand tools for repairing things at home, would anyone be interested? Why or why not (considering the advantages OXO has)?

Also, what are your thoughts about their Greensaver product line? Good or bad experiences? http://greensaver.oxo.com/

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