Alchemist Brewery, in Waterbury VT, makes Heady Topper. It really is an amazingly good beer. People travel great distances to acquire their supply. It ain't cheap. I seem to recall that a case was $60 when I made my recent pilgrimage. They can't satisfy demand, so local stores sell their stock quickly. There is a whole "who you know" grey market. There are smugglers who fund their trips to VT by reselling in the "black" market.
Alchemist has taken the decision to stop selling direct to customers, at least for the time being. They announce that yesterday.
I can't say that I'm entirely unable to sympathize and yet I can't help but be amused by the passion some people can put into their comments.
I find myself seeking a variant of "while people problems" for the withdrawal syndrome when a passionate foodie has his supply cut off.