I had lunch today at RioMar with a friend who I will only describe as the Brocato Family marketing consigliere.
My friend tells me that the arcane and occult powers that largely rule New Orleans behind the scenes and under the covers apparently met a week or so ago and have now spoken as one in this matter.
Apparently someone reasoned with the right person
in the Coldstone operation - the one who understands these things and is willing to listen to reason and respond to reason with wisdom and not pigheadedness, saving everyone a great deal of trouble.
The result is that the really big and from out-of-town ice cream chain is not muscling in on the riverside of the 200 block of North Carrollton, corner of Iberville.
I was told that there's still some chance that Stonecold will be able to hook themselves a peice of turf on the other side of Carrollton, near Iberville, but that's not a certainty. I'm told that the wind is blowing hard against that possibility and that the real big and from out-of-town ice cream chain may look for a location in another part of town, one lacking Sicilian ice cream parlors and well connected Italian neighborhood restaurants.
The REALLY big news is that Brocato's is renovating their front, I mean store, at 214 N. Carrollton Ave. and increasing seating capacity and such.