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Menu Change in Boerum Hill Food Company


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Menu Change in Boerum Hill Food Company

brooklynsavory | Sep 4, 2008 03:39 PM

So I went for brunch to one of my favorite places on Smith Street and, much to my chagrin, found that the menu has drastically changed. It was explained as "owner wanted to take new direction." Well.. the new direction meant taking all the best stuff off the menu, like thansgiving sandwich, curried chicken salad, and replacing it with other items in the same vein that are made with "high quality" ingredients. And of course, charging more money for everything.

I've gotten grits and eggs, and pulled pork sandwich. It was fine, but not exceptional. What's more sandwiches used to come w delicous fries or salads - no more. Also pulled pork was very one dimensional - nothign to contrast the pork.

I also looked around the room to see what other people were getting. All of the delicious salads were replaced by pedestrian, side dish size offerings, sandwiches seemed small, and unispired, breakfast dishes - no better then what i would get in any brunch place in NYC.

And there's another kicker - they replaced their coffee - they used to serve Gorilla which is IMO the best coffee around. They replaced with stumptown, a brew from Portland. Why would they change a perfectly good coffee and fly something from another side of the country? Beats me.

This new menu, and it's execution is not something that warranted such a drastic change in direction. I understand that cooking is a creative expression and chefs get bored and need new things. But to drastically change the menu, eliminate your customers' favorites, reduce the portions and charge more money for it. That's just bad business. Frankly - i'm probably not coming back for a while, and will be mouring a loss of a fave brunch spot.

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