In the thread below about Worst Soft Drinks, BobW opines that "Cragmont" is a lousy name for a product. I couldn't agree more. The name of a product can be such a turn-off. There's a mint put out by a Vermont company, called "Vermints". Whenever I see them, I either read it as "Vermin" or "Varmints", neither of which is at all appetizing.
I'd be curious, and amused, to hear other lousy product names.