I was running errands the other day and as I was passing 29th as I walked down Broadway late afternoon, I suddenly remembered I'd just read a nice review of something around there. I peered around. No signs, but obviously something looked like a restaurant.
I went in. It was John Dory. Rather empty that that hour, of course. The host was on the phone, and I quietly asked for a menu, thinking he would still understand and hand me one, but he didn't, so I patiently waited. When he was done, I asked a menu, and he handed me a lunch menu. I asked for a dinner menu. No, he didn't have one, he said. It was 4:30, and he wouldn't get the menus until 5:00. Irked, I asked if he had yesterday's menu. No, he said, those were gone. Giving up, I asked as I was leaving, why they had no decent signage out front. He didn't know, he said, shrugging it off.
Now, really, what do you think? Is it reasonable to expect customers to pour in if you refuse to give them even a vague idea of the menu? Is it sensible to have a restaurant without good signage? It's not as though it's some place haute and posh. Is this stupidity or snootiness?
The John Dory Oyster Bar
1196 Broadway, New York, NY 10001