Checked out It's-It Ice Cream Factory Shop Fri 4/24/15. It's easy to find on the GPS and there is about 3 parking spot reserved for customers near the entrance on the Left.
It's open M-F and summer hrs are 10am-7pm until 9/30/15.
Small store, you can buy individual It's It for $1.50. They have Pumpkin and Strawberry there. I tried Strawberry and it has no strawberry taste so not really worth getting.
At the store you can buy 24 pk for $22; or 12 pack for $22; a box of just the chocolate covered oatmeal cookies 12 cookies for $4; or Frozen cookie dough 24 cookies $10.
Groupon has deal buy 12 ice cream & box of cookies for $10, that's a good price if you like It's It.
Instagram deal: take a picture in the store, post on Instagram, then show a worker, get a Free box of the chocolate covered cookies or a Reusable bag.
It's It Ice Cream Factory Shop
865 Burlway Rd, Burlingame
tried it, pretty bleh