Got these in a WaWa in Cape May this weekend - had never seen them before. Not sure if it's a regional product or a trial run.
They're coated with a powdery ketchup flavoring which really tastes like Heinz. Very different taste and texture than dipping your chips in ketchup, but worth a try for all the ketchup lovers out there. Much less salty than regular chips which makes it easy to keep eating them.