I first heard about Haagen Dazs new line of ice creams, called "Five", about six weeks ago but have only seen it in local store shelves in the past couple weeks. I finally caved and bought the "brown sugar" flavor. The idea behind this line is that each flavor has exactly five different ingredients. For the brown sugar, it was
I have to admit I am disappointed.
First of all, it's just not an exciting flavor. I'm a big brown sugar fan: penuche fudge exemplifies this and I love it (If you're not from the northeast you may not have heard of penuche, but it is essentially "brown sugar" fudge); and strawberries dipped in sour cream and brown sugar is divine - anyway, this was not sweet enough (I had worried about the reverse! - maybe they keep it less sweet to counter the impression it is too sweet?) and second (and more important), the flavor is not very interesting. It's like a weak caramel flavor. Ho-hum.
But even worse, this ice-cream must have the highest overrun of any haagen dazs ice cream; maybe one of those stabilizers they had to omit (in order to keep the ingredient count down to five) was critical to the density? All I know is, this has the texture and mouth-feel of a typical non-premium brand like breyers or dreyers.
I have to say this is a big surprise after finally trying one of the haagen dazs "reserve" flavors recently. The salted caramel may not be as good as bi-rite's, but it's pretty damn close. I'm not buying much ice-cream these days but I don't think the haagen dazs five will be on my list. Though I am tempted to try other reserve flavors.
And is it true or a joke that ben and jerry's has a post-election flavor named "Yes Pecan". I think that's hilarious but I haven't seen it.