General Discussion 8

Godiva has never been great, but do people agree it's gotten worse?

Dylan | Mar 26, 2015 06:48 PM

Periodically I resample mass produced products that I haven't had in a while.

I never liked Godiva chocolate much, but I remember ten to fifteen years ago, I had a bit of a soft spot for their chocolate raspberry chocolate bars--not the individually wrapped chocolates, but the small bars which typically sell at a large premium to 'regular' candy bars. I liked the fact that the filling was not raspberry ganache, but rather a fairly intensely flavored (albeit quite sweet) raspberry puree/coulis.

I happened to pick one up in the airport today and my initial assessment was that this product is much, much worse than it used to be. First, the 'ratio' of chocolate to raspberry filling is kind of off. My recollection is there used to be more raspberry filling. Second, the raspberry filling itself has a much less intense raspberry flavor. And finally, the chocolate--which I never thought was great--seemed sweeter and had even worse flavor than Godiva used to.

I wish I had a nutrition label for the old bar floating around. The first ingredient of the new product is high fructose corn syrup (Godiva uses partially hydrogenated fat in many of their products, which is really pretty inexcusable for a company that claims to be selling 'premium' products.)

Do folks agree with me that this product has gotten materially worse at some point in the last 15 years?

Ah I wish food companies would take their own products more seriously. All they care about is 'brand' but they don't seem to understand that consumers DO notice when they make their products worse. I guess it just doesn't affect sales materially.

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