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Packaged Foods

Gatorade goes organic

Melanie Wong | Sep 9, 201609:35 AM    

“We heard pretty loud through the locker rooms, through our work with nutritionists, that there is an interest and a desire among athletes to go organic,” O’Brien said in an interview. “Somewhere around 10 to 12 percent of athletes are saying they’re interested in purchasing organic products.”

Gatorade Goes Organic as PepsiCo Joins Natural-Product Push

PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture, testing whether a product created...

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