The sign outside says European Deli and Fresh Mozzarella so I had to give it a try.
Its not much on the inside. In fact I probably wouldnt even call it a deli, much less a grocery store. Theres a big deli case as you walk in, but theres no deli stuff in it. There are some canned items like sardines, and what look like roasted vegetables in plastic containers. I think a more appropriate name would be Small Storefront with Walk-in Refrigerator.
They dont sell meats.
But they make their own soft cheeses: Mozzarella, Scamorza and Ricotta. Actually, they dont make them on-site, but rather have a plant about 20 miles east of here. The guy there also told me that they dont really do much retail business. Its mostly foodservice.
Now Ive bought the supposedly fresh mozzarella from TJs, the Mayfair and other places. You know, the kind that comes in a little plastic cup packed in water for about $8. And I thought Id tasted fresh mozzarella. Wrong.
This is fresh mozzarella. Its softer and creamier than the store-bought kind. And its more flavorful. And another nice part is that you get more cheese for $6.50. I cant wait to try the scamorza. The guy said its like the mozzarella, but has a smokier flavor. And can you imagine lasagna with fresh ricotta? Yum.
A&V European Deli and Grocery
1253 Vine Street (between Sunset and Santa Monica)