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Fortune: Inside the trillion-dollar war on Big Food

Melanie Wong | May 30, 201510:45 AM

"...An analysis by Moskow found that the top 25 U.S. food and beverage companies have lost an equivalent of $18 billion in market share since 2009. 'I would think of them like melting icebergs,' he says. 'Every year they become a little less relevant.'

'Their existence is being challenged,' says Edward Jones analyst Jack Russo of the major packaged-food companies. In some ways it’s a strange turn of events. The idea of 'processing'—from ancient techniques of salting and curing to the modern arsenal of artificial preservatives—arose to make sure the food we ate didn’t make us sick. Today many fear that it’s the processed food itself that’s making us unhealthy. Indeed, nearly half of the respondents in a recent Bernstein survey say they distrust the food system..."

Inside the trillion-dollar war on Big Food

Major packaged-food companies lost $4 billion in market share alone last year, as shoppers swerved to fresh and organic alternatives. Can the supermarket...

fortune.com
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