Markets & Stores

Whole Foods deceptive pricing?


Markets & Stores 62

Whole Foods deceptive pricing?

judybird | Apr 7, 2011 05:35 PM

Our local WF today had fresh, wild-caught Alaskan halibut for about $22/lb. Out of our price range, but right next to it were smaller halibut fillets, labeled "Wild halibut, previously frozen, 6-7oz fillets, $9.89."

Great, I asked for two pieces, just enough for two of us for dinner tonight. The price on the package he handed me was $19. It turns out, it was $9.89 per piece, not per pound. I handed the package right back, we'll have something else for dinner tonight.

Anyone else find this practice kind of sneaky? I'll add that we stopped to check - every other thing in the case is priced per pound. And BTW, if the individual pieces are 6-7 ounces, but each piece costs the same, obviously the per-pound price varies depending on which piece you're given.

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