Seems plans are far along for a upscale dining hall in Midtown featuring the T.V. cuisine from Emeril, Mario, Ming and Flay who will actually be manning the kitchen on alternating nights(according to my well-connected r.e. broker). The kitchen is planned as an open stage with the featured celeb. chef miked and on giant projection screen above diners so you get the effect of Emeril Live. Cheering, hooping and screaming will be encouraged to keep the energy and noise at critical mass levels. K.J. is negotiating for entire wine list. Target customer is visitor who averages 5 hours a day viewing Food Network programs.
Target opening date April 1, 2003.