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Faker's dozen - Doritos less filling, Country Crock slimmer, 11 egg dozen?


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Food Media 47

Faker's dozen - Doritos less filling, Country Crock slimmer, 11 egg dozen?

rworange | Jun 20, 2008 02:40 PM

From this article about companies reducing sizes instead of raising prices, Edgar Dworsky, an editor of a consumer website and former Massachusetts assistant attorney general says ...

"Downsizing is nothing but a sneaky price increase,I'm waiting to open a carton of eggs and see only 11."

Ok, I knew about yogurt containers and mayonaise sizes decreasing. Also, knew that ice cream was no longer sold in half gallons but I'm surprised to see the size has once AGAIN been cut by another cup.

I was surprised to see some other products downsized ...

- Some Frito-Lay chip bags are smaller
- Shedd's Spread Country Crock lost three ounces
- Kellogg downsized Frosted Flakes, Rice Krispies and Mini-Wheats
- General Mills downsized Cheerios and Wheaties

Paper towels they've been playing with for quite a while. They come out with those double or mega rolls and when you look at the regular roll, it is smaller. Eventually the mega roll starts getting smaller too.

If you wash your hands with Dial soap after cooking ... that's smaller too. Supposedly 10% of all grocery products have decreased in size.

There's even a new job that came out of this ... consultants who tell companies how to reduce size without customers noticing.

And anyway ... it is the opinion that customers want reduced sizes rather than price increases.

Sounds like a good time to finally switch to the metric system. We would all be so confused that who would know if prices are higher.

There were a couple of consumer action tips
- look at unit prices rather than package prices to determine if there is a price increase
- complain to the company

I like the idea that companies that changed sizes would be required to label the package .. ah the beauty of seeing "NEW REDUCED SIZE". Maybe that is a third thing to do ... write our legislators and ask for such a law.

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