Tecate has a reputation for having great pan and El Mejor Pan de Tecate is one of the primary reasons. I stopped in yesterday with friends and was amazed. Everything we purchased was really delicious. I found their web site on-line this morning and was just going to add it on to my post about Asao, but as I started going through the web site I thought it deserved it's own post.
So here's the link -http://www.elmejorpandetecate.com/en/...
It's in Spanish and English. I linked it to the English version, but if you read Spanish at all, I would encourage you to click back to the Spanish version, some of the English translations - expecially on the "About" page are pretty funky.
There are lots of photos of their products, the inside of their store and recipes. They are baking in an old wood fired oven, which certainly might account for the depth of flavor in their stuff. I'd make the 50 mintue drive to the border just to cross and get pastries. 5 minute walk from the border
Av. Juárez 331