It looks like a zillion other neighborhood corner stores, but in the back there is a little Mexican take-out place. There is always a line, even in the afternoon doldrums. The smell of Mexican food surrounds you as you pass through the door.
The meats include carne asada, carnitas, chile verde, chile coloradp, al pastor, pollo asada, and pollo guisada (chicken in a seasoned red sauce. Until 2 pm you can get a chorizo breakfast burrito.
You order your burrito, taco, quesadilla, nachos or torta and they build them to order. Choose the meat and then tell them what else you would like . Fresh avocado, guacamole, rice, beans (pinto, black, refried), pico de gallo, hot sauce, jalapeños, sour cream and / or cheese (American, jack, cheddar, pepper jack).
There are also chicken, cartintas and rajas (cheese and jalapeño) tamales.
Sizes are baby, regular and grande. I would suggest that unless you are starvation grade hungry, go with the baby size.
The nachos look very good, but I had a baby burrito and a torta.
For my carnitas baby burrito I had carnitas with rice, pinot beans, sour cream, and hot sauce. Juicy pork that was chopped up to order. Very good.
The torta translated to sandwich . Americano. I was hopeful. The roll was toasted first, but I think you will get my drift if I tell you there was a choice of sweet, sourdough and Dutch crunch tortas Dutch crunch tortas. On the good side, you were able to control the ingredients in your torta, so you did not wind up with the overstuffed things that pass for tortas in the Bay Area.
I had carne asada (fair) with guacamole, fresh salsa, American cheese and mayo yeah, my choice. Good sandwich, but no torta. They do hollow out the roll before grilling. I had the soft sweet roll
I would say, excellent if you live in the area, but not worth a special trip. Lots of sodas and beers. Some limited Mexican goods and groceries.
Location: Corner of Naples and Excelsior about five blocks from Mission. Exact address: 544 Excelsior, SF.