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In Defense of Jon Vie Bakery


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Markets & Stores 8

In Defense of Jon Vie Bakery

Flynn | Jan 2, 2005 12:40 PM

There's been some bashing on the Manhattan board about the Jon Vie Bakery and its recent closing. I can't let this go without sharing a positive story with other 'hounds that really touched me about eight years ago.

I'd ordered an elaborate birthday cake for my 90-year old grandmother at Jon Vie. I had asked them to put her numeric age on the icing on the cake because Gran was so proud of her age and was happy she looked younger. When I picked up the cake a few days later one of the owners came out and REFUSED to accept payment for the cake. He said they had a store policy that when one of their customers hits a certain age, the cake is on them. How's that for doing business? I insisted they take payment but they just wouldn't. They got my business for life and I'm sorry they aren't going to be around anymore.

I never told anyone that story because I didn't want the story to get around and for anyone to take 'advantage' of Jon Vie's generosity for a freebie cake but I'm telling it now because I don't like what I'm reading about their so-called rudeness or that their eclairs were just so-so. They were a nice store and were never rude or gruff to me. Their pastries were fine and they never tried to compete with "La Snob Patisserie." They were what they were - a dependable neighborhood bakery. They are people and human like we all are.

Small businesses like Jon Vie that were around for 25-30 years are far and few between. Their leases can't be subsidized like cookie cutter (sorry for the pun!) Starbucks or another nail parlor.

So long Jon Vie - I still have beautiful photos of that cake! Big grin.

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