Hi. I picked up a Pollo Rosso chicken at Whole Foods on Saturday, dry-brined it and roasted it last night. It is a bit more expensive than their other chicken offerings (at about $4.50/lb), but it is an organic Italian heritage chicken.
Very different than the other chicken offered at Whole Foods -- MUCH more flavorful, leaner, stringier (not necessarily a bad thing). The proportions of this chicken also differ than other ones -- smaller breast, leaner longer legs -- think of runway model. I think this is how chicken is meant to taste. It kind of reminds me of the chickens I sometimes get at the Union Square Farmers Market.
I know Pollo Rosso has been more of a recent thing at Whole Foods (at least in NY). I hope they sell well and continue to be readily available.